Letter from Iceland

Letter from Iceland

History

Iceland has a new tourist attraction that is taking Instagram by storm

Plus, more deep dives into history and the mental chains of our nation

Alda Sigmundsdóttir's avatar
Alda Sigmundsdóttir
Aug 25, 2025
∙ Paid

Hey! Did you know there’s a new tourist attraction in Iceland?

It’s called Gjaldskylda.

Seriously, go to Instagram, type “gjaldskylda” into the search, and see what you get.

No? Ok, I’ll do it for you.

A few of the photos or videos with the hashtag gjaldskylda.

Share

Wait … those are all different places in Iceland. Surely they’re not all Gjaldskylda?

Teeheehee. Gjaldskylda means “Pay to park” which is what you will see on many signs around Iceland, and increasingly near tourist attractions.

So … folks are misunderstanding, thinking that’s the name of the location and tagging their posts with #gjaldskylda.

Like this video (that I screen recorded because it wouldn’t embed):

Meanwhile, the fact that there is now Gjaldskylda in a million different places around the country where a year or two ago there were none … well, that is another post altogether.

Okay, that was my big amusement for the week. 🤪 It kind of ameliorated the heaviness of my current obsession: the Icelandic dark ages, also known as the 631 years that the common people were under the Landowner Oligarchy!

Subscribe and never miss a Letter from Iceland!

Gawd that was a horrible time in our history.

User's avatar

Continue reading this post for free, courtesy of Alda Sigmundsdóttir.

Or purchase a paid subscription.
© 2026 Alda Sigmundsdóttir · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture